Google Ads Course

Full course Price
₹5,999
Go beginner to advanced in 21 classes
Comprehensive knowledge of Google Ads that covers all types of campaigns, audience, and conversion
Highly dense training material that introduces you to all types of Google Ads campaigns and gives you practical knowledge about conversion, audience, and signals. This course is meant for students and professionals both
What’s included
  • Recorded classes that you can watch at your pace
  • 21 classes that cover each topic in detail with live demo
  • Detailed step-by-step notes in PDF and PPT format
  • Free access to student community
  • Free access to student-only sessions

Course Details

  • 21 Classes
  • 40 Hours long material
  • Watch at your pace
  • All Google campaigns covered
  • Relevant parts of Google Analytics covered
  • Relevant parts of Google Tag Manager covered
  • No previous experience required
  • Suitable for students
  • Lifetime Validity

Here is what you will learn in this course

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• Overview of how Google Ads works
• What is campaigns, ad groups, keywords, ads, bidding etc

• How to set up your first campaign
• Campaign types (Search, Display, Shopping, Video etc.)
• Best practices for structuring ad groups and keywords

• Using tools like Google Keyword Planner for research
• Identifying high-traffic, relevant keywords to target
• Understanding keyword match types (broad, phrase, exact etc.)

• Ad copy best practices
• Using different ad formats and extensions
• Ad variation & Ad experiments
• Making ads compliant and avoiding policy violation

• Manual vs. automated bidding strategies
• Setting bids and budgets based on goals and ROI targets
• Using bid adjustments and location targeting

• Remarketing and audience targeting
• Tracking conversions and imported goals
• Linking Google Analytics and Google Ads
• Using Google Merchant Center for shopping campaigns

What Tools Will You Learn

Google Analytics
Google Tag Manager
Google Ads

Frequently Asked questions

What background knowledge is required to take this course?

No specific background knowledge is required. The course covers Google Ads from the ground up for even complete beginners. As long as you use Google search, you'll be able to understand the concepts taught.

What will I be able to do after completing the course?

By the end of the course, you'll be able to set up and manage your own Google Ads campaigns to drive traffic and conversions for a business or website. You’ll have hands-on experience running live ads.

Does the course guide me in creating real ads?

Yes, the course walks you step-by-step through creating and optimizing real Google Ads and ad campaigns. We give you credits to run live ads and practice the concepts being taught.

How much time do I need to devote to complete the course?

The course can be completed in about 140-150 hours of total study time over 16 weeks if you dedicate 8-10 hours per week. The exact duration will depend on how much time you can devote to your learning.

Is there a certificate or credential offered for completing this?

Yes, you receive a verified certificate of completion to showcase your Google Ads skills and training. This adds valuable credentials, especially for marketing roles.

Can this course help me further my marketing or digital advertising career?

Absolutely! Google Ads expertise is a highly sought-after skill. This course will drastically improve your resume and make you very prepared for a job in this field.

Do I get lifetime access or support after completing this?

Yes, once enrolled you have lifetime access to course materials and can repeat lessons whenever needed. You will also get free access to the student community and upcoming student-only sessions.

What software or tools do I need access to?

You’ll need a computer/laptop and internet access. You will also need a Google account that you can create for free. Google Ads is a paid platform where you have to add funds to run your ads. You can however choose a minimum budget of 100 rs to test your practice.

I run a business already - will this help me promote it with Google?

Certainly! This course will teach the exact skills to target relevant traffic to your site and track the results - perfect for current business owners.

What is the total length of the videos of this course?

In this course, you will get access to 21 pre-recorded classes with about 40 hours long study material. Certainly! This course will teach the exact skills to target relevant traffic to your site and track the results - perfect for current business owners.

Will I get access to the class notes?

Yes, you will get access to class notes in PDF and PPT format.